Leroy & Clarkson is a multi-disciplined group of artists, directors, writers, and problem solvers. With over 15 years of experience, we’ve led big brand turnarounds, launched classics, and strategically repositioned iconic brands for the new media landscape.
NBCU needed a reel to set up Linda Yaccarino, Chairman of Global Advertising and Partnerships, when she addressed an audience of influential NBCUniversal business leaders at a summit aimed at uniting all of NBCU’s areas of business under a singular banner. At breakneck speed, L&C created her perfect companion piece full of energy, graphics, and sizzling editorial.
L&C was asked to create a launch campaign for the first-ever FREE 24/7 news organization. That’s Newsy, reporting just the facts and not the opinions for their fresh, new national OTA network. We started on the ground floor, developing their positioning and strategy. From there, we developed the entire 360 campaign that included multiple TV spots and creativity for their national digital ad buy. We handled everything- writing copy, design, animation, photo and live-action shoots, editorial, and post-production- on a “breaking news” timeline. It’s lovely to be part of an effort to present unbiased news stories from multiple perspectives: different angles, no sides.