Founded by Gwyneth Paltrow

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goop––where food, shopping, and mindfulness collide. We offer the best experiences, recipes, products, and our most trusted experts in health, wellness, spirituality and beyond to answer some of your questions and make decision-making a bit simpler. Launched by Gwyneth Paltrow (or GP, as we lovingly call her) in her kitchen in the fall of 2008, goop started as a weekly e-mail newsletter as a place for GP to organize her travel recommendations, healthy recipes and shopping discoveries and as a place to get her own questions about health fitness and psyche answered.

Today, goop has expanded into a full-on brand with both beauty and clothing lines, goop press books, and a bi-annual wellness summit. We hope to be a resource for where to shop, eat, travel and ask questions that no else is asking. We hope that goop will be your number one, indispensable resource.