Let’s Be Direct, LLC

Let’s Be Direct LLC assists small- to medium-sized businesses that would not receive attention from big marketing and public relations agencies. We provide the same well-thought-out and executed PR and direct marketing programs as the “big guys,” but at a more affordable and accessible level.

Suburban Philadelphia native Ilyse Shapiro is the founder of Let’s Be Direct LLC. Shapiro started the firm to assist small- to medium-sized businesses that would not receive attention from excellent marketing and public relations agencies. Shapiro provides the same well-thought-out and executed PR and direct marketing programs as the “big guys,” but at a more affordable and accessible level.

Let’s Be Direct LLC is located at the intersection of Shapiro’s entrepreneurial spirit and her desire to help those whose voice is not being heard. She hears from disenfranchised business owners daily who are thrilled that she started the firm. “This is just what I’ve been looking for” is a sentiment commonly heard throughout the Let’s Be Direct LLC office. Shapiro and her team are more than happy to help this deserving and, before now, underrepresented audience.

Know, Serve and Indulge Your Best Customers

Do you spend more money diverting resources to attract indifferent (aka, new) customers than enhancing relationships with brand-loyal customers?

The goal of a customer loyalty program is to cultivate (know, serve, indulge) a long-term relationship with existing customers. The most successful campaigns build value and provide relevance. They consist of a message and product the recipient needs to deliver when he/she is ready to receive. A 13%-25% response rate is not uncommon for highly-targeted loyalty campaigns.